Latest News

  • September 19, 2013

    Indian ad forecast cut

    Advertising expenditure in India is predicted to grow more slowly than previously thought, at 8.5% in 2013 compared to an earlier expectation of 9.9%,  revised figures from media buying agency GroupM show.The company cited slowing economic growth and a...
  • September 19, 2013

    UK extends timeshifted TV reporting

     British TV audience measurer the Broadcast Audience Research Board (Barb) is to report month-old timeshifted data in what it claims is a world-first. The reporting format is in addition to the current Barb Gold Standard figures - which measures sev...
  • September 19, 2013

    Brown appointed Kantar Media CEO

    Brown has spent nearly 25 years at the various divisons of what is now Kantar Media and replaces Jean-Michel Portier, who retired earlier this year. ...
  • September 18, 2013

    Time-shift viewing adds up to 15%

    BARB, the UK provider of TV viewing figures, is claiming a global first in its reporting of time-shift data that reveal how TV viewing builds in the four weeks following broadcast.The organisation already offers seven-day consolidated viewing figures...
  • September 18, 2013

    3 reasons pay-TV is a relevant ad platform

    Despite Hong Kong’s tunnel vision for TVB dramas, the popularity of pay-TV is on the rise. According to the latest data by Digital TV Research, 232 million households in China subscribe to pay-TV while Hong Kong has a penetration rate of 96%. For CASB...
  • September 18, 2013

    Celestial Tiger Scores Two New Exclusive Output Deals

    Celestial Tiger Entertainment has signed exclusive output agreements with the Hong Kong movie studios Mega-Vision Project Workshop and Universe Entertainment. ...
  • September 9, 2013

    Global pay TV market grows by 23 million subscribers

    The global pay TV market added 23 million new subscribers in the first two quarters of 2013, marking an increase of 3% according to new figures by ABI Research.  ...
  • September 9, 2013

    TV ads still have most impact - but a decline is setting in

    Over half of the UK public still regard TV ads as the advertising format with the most impact, according to a report to be published by Deloitte. ...
  • September 9, 2013

    China's adspend to grow 10%

    Advertising expenditure in China is expected to grow more than 10% in 2013 – ahead of GDP – with a similar performance predicted for 2014, according to GroupM, the media investment business.The figures appear in a new report, This Year, Next Year:...
  • September 9, 2013

    Global Pay-TV Market Sees Growth

    The global pay-TV market added 23 million new subscribers in the first two quarters of 2013, with growth in telco and satellite TV yet cable and terrestrial pay-TV services remaining relatively flat. ...

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