(Oct 9, 2013) OTT content, video delivered on connected devices via the Internet – including services such as YouTube and Netflix, is the most prominent way of accessing video content among 18-34 year-olds with connected TVs, according to the new...

(Oct 9,2013) Rentrak. a specialist in measuring movies and TV everywhere, has been granted a patent by the US Patent and Trademark Office for a unique method that refines television viewing measurement data from set-top boxes. ...

The global advertising market is set to see the same healthy rate of growth experienced in 2012, reflecting the extent to which the market is now stabilising, according to the latest forecasts from ZenithOptimedia. The report states that the advertis...

Even as Facebook has announced that it will be making its analytics available to television networks in countries across the world, including India, Twitter's TV rating metric based on data from the micro-blogging website along with Nielsen will be...

After announcing new tools for media partners that enabled them to track conversations related to trending topics, hashtags, and embedded posts in the US, Facebook has now extended the program to 10 new media partners in eight countries including India...

(Oct 9, 2013) Is there any value to a timely tweet about a television show you're not watching? Spoiler alert: Advertisers are about to find out. Read more at Bloomberg Businessweek 

(Oct 10, 2013) Google is making a big push to boost YouTube usage in India and is in talks with direct-to-home cable providers to bring the service to televisions screens, its global director of platform partnerships, Francisco Varela, said. ...

(Oct 8, 2013) While there's no doubt that online advertising has seen tremendous growth in recent years, advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences. ...

(Oct 8, 2013) FOX International Channels (FIC) has appointed FOX Sports ad sales veteran Todd Siegel as executive vice president of international ad sales and partnerships in the US. Siegel will spearhead efforts to build global ad sales partnerships...

Nielsen has officially launched its long-awaited Twitter TV Ratings service, which measures the total activity and reach of TV-related conversations on the micro-blogging service. ...