Latest News

  • March 12, 2013

    Australian web users reject targeted ads

    Consumers in Australia dislike targeted advertising on social media, a new survey has found, but are open to engaging with brands if given the option. The Digital Communities issue of the Mind & Mood report from Ipsos Australia discovered that almost...
  • March 12, 2013

    Malaysia takes Astro-On-The-Go global

    Malaysian pay TV operator has started to roll out its subscription VoD service Astro-On-The-Go (AOTG) around the world, in a bid to turn its service into a global brand.  ...
  • March 12, 2013

    Cartoon Network & POGO Available in Sri Lanka

    The Sri Lankan IPTV provider PEO TV has added the Cartoon Network and POGO channels to its lineup. ...
  • March 12, 2013

    CNN: Extending measurement

     CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is joining forces with Nielsen and Arbitron to create CNN All-Screen, which will measure out-...
  • March 11, 2013

    Cisco, Intel Imagine Multi-Screen TV Advertising In Future

    Cisco Systems and Intel -- major electronics companies -- are separately working to bring new technologies into the living room and integrate device screens to support entertainment and advertising. Both are making predictions on how consumers will use...
  • March 11, 2013

    Australia:2012 subscription TV revenue up $45m on 2011

    Subscription TV net advertising revenue grew by 11% or $45m for the full year in 2012 to $438,957,151 up from $393,638,778 in 2011, a report compiled by Ernst & Young has found. For the period 1 July to 31 December 2012 the growth was slower at 7% ...
  • March 11, 2013

    UK Thinkbox:Is traditional TV advertising still good value for money?

    Every year, around this time, when Thinkbox releases its commercial television viewing report, there’s an almost audible sigh in some quarters of the media industry. Or worse – there are those unashamedly willing to herald it as "bad news". And tha...
  • March 8, 2013

    Nat Geo and ANZ

    ANZ CONNECTS WITH VIEWERS THROUGH SPONSORSHIP OF THE LINK ON The nATIONAL GEOGRAPHIC CHANNEL FOX One Stop Media partners with ANZ on new show about the most important technological breakthroughs of the modern world FOX One Stop Media, FOX International...
  • March 8, 2013

    As Pirates Run Rampant, TV Studios Dial Up Pursuit

    By the glow of six flat screens inside a windowless room in a California office tower, three content cops from NBCUniversal watch as pirated versions of the cable-TV drama "Suits" begin popping up on the Internet within minutes of the show's closing...
  • March 8, 2013

    Nielsen Launches Mobile App Ad Measure

    Nielsen has launched a solution for measuring the ‘resonance’ of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite.According to the company, the number of US consumers using mobile apps nearly doubled in the...

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