LONDON: The outlook for global marketers is continuing to improve, according to the latest data from Warc's Global Marketing Index.The headline Global Marketing Index (GMI), which combines trends observed in marketing budgets, trading conditions and...

After a meeting in New York Tuesday, the ratings company will roll out a system to measure broadband, Xbox and, in time, iPads, with more changes to come. The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan...

FreddieW shows advertisers why they should pay attention to original Web series ...

Feb 16, 2013, CHENNAI: Ad spends by corporates are expected to pick up in the second half of FY 13 as the economy shows signs of revival. "Improved corporate revenue and margins leading to higher ad spend would be a positive for the industry," India...

January 30, 2013 - Information and Broadcasting Secretary Shri Uday Kumar Verma has questioned the credibility of the Peoples Meter to measure the television rating points (TRP) and the need to develop own unique TV viewing measurement system. ...

February 6, 2013 - The Food and Drug Administration (FDA) has put 33 satellite TV channels on its watch list for airing exaggerated commercials. ...

February 4, 2013 - Shazam, the media engagement company, has confirmed the opening of a new office in Australia to support Shazam for TV advertising. Headed up by Regional Sales Director, Steven Sos, the new office will spearhead Shazam's ongoing growth...

ASIA-PACIFIC - Marketers in Asia-Pacific are planning to allocate about half their budgets to paid media, 25 per cent to owned media and 24 per cent to earned media this year, according to a joint report by Campaign Asia-Pacific Intelligence and Zenith...

Two months after News Corp acquired Walt Disney’s stake in its Asian joint venture, the company has renamed all ESPN networks to Fox Sports across its major affiliate platforms in Asia.   News Corp’s Fox International Channels (FIC) will manage...

Media rates are set to increase by 14% in China this year, more than doubling the projected expansion in marketers' budgets, a report has argued.R3, the consultancy, polled leading client-side and agency executives in China, and found that media...