Advertising expenditure growth is expected to increase this year and next despite the fragility of the global economy, according to Warc's latestConsensus Ad Forecast.The Consensus Ad Forecast is based on a weighted average of adspend predictions at...

NEW YORK: Media consumption habits across the globe are becoming increasingly consolidated around a "small set of multi-function devices" like HDTVs, smartphones and tablets, new figures suggest.Accenture, the management consultancy, polled 11,000...

Forget the so-called second screen, tablet computers may be on their way to becoming the true primary screen. ...

Steve Garton, the former MD of Ipsos MediaCT Asia Pacific, has left to set up his own consultancy. The new firm will base its services around ‘holistic communication’ and ROI measures, supported by technology ‘not previously available in Asia’...

Following AMC's Season 4 renewal of The Walking Dead, Fox International Channels (FIC) has confirmed the global pick up of the show for a fourth season. ...

Be it for a zero cholesterol snack or a baby oil that leads to strong bones, or tonics that help a child grow faster, misleading advertisements are drawing unsuspecting consumers into buying products that offer minimal or no health benefits . ...

Leading media and advertising agencies are optimistic that their business could rise as much as 12 per cent to Bt135 billion this year, provided there is no new political strife, as there has been strong ad spending through free-TV while alternative media...

Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed opportunity for new forms of revenue. According to ex...

Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong.The deal, announced last March, starts this week and runs until 31st December 2017, and according to the research giant will provide ‘the...

There are now more than 100 million smart TVs installed in homes worldwide, according to Strategy Analytics, with China expected to overtake the U.S. as the largest smart-TV market this year. ...