Latest News

  • February 22, 2013

    Asia-Pac new business revenue doubles in 2012

    New business revenue for agencies across the Asia-Pacific skyrocketed 99% last year, making 2012 the most active new business year in the region in the last decade. ...
  • February 22, 2013

    Twitter buys TV analytics firm to explore TV

    Twitter has confirmed that it has bought social TV analytics firm Bluefin Labs – a deal that was first reported yesterday – in order to further explore broadcast and TV advertising opportunities and further its analytics business. ...
  • February 22, 2013

    MioTV operator fined $180,000 for outage amidst BPL final show

    The SingNet disruption affected 115,000 viewers. According to a release, the Media Development Authority (MDA) has fined SingNet S$180,000 (the largest fine it has ever imposed) for a disruption to its Mio TV service on 13 May 2012. Investigations revea...
  • February 22, 2013

    Hong Kong: Nielsen reveals drop in consumer confidence

    Nielsen’s fourth quarter 2012 report on Hong Kong consumer confidence shows a drop of 4 index points. More than half of respondents believe they are in recession. The economy and job security are major concerns. Because of these fears, the Hong Kong...
  • February 22, 2013

    China bans TV advertising for luxury products

    How do you keep a nation happy and content when times are tough and luxuries few and far between? If the country is China, banning sight of luxury products appears to be the way. ...
  • February 22, 2013

    Australian TV viewing habits alter

    SYDNEY: Over the past 12 months, Australians have become three times more likely than before to have their television viewing patterns shaped by social media, a new survey has claimed. The Yahoo!7 Social TV Survey polled 7,741 consumers and found the...
  • February 22, 2013

    Asia leads in mobile uptake

    STOCKHOLM: The Asia-Pacific region accounted for half the increase in global mobile subscriptions during the final three months of 2012, according to latest figures. An update to the Ericsson Mobility Report, published by the telecoms firm, shows that...
  • February 22, 2013

    Toonami Launches Marketing Campaign in Asia Pacific

    Turner Broadcasting System Asia Pacific's Toonami, an action brand, has announced a number of marketing initiatives in the region to support its launch, including events and an online competition. ...
  • February 22, 2013

    USA Nielsen: Connected devices gaining online viewers

    Over 80 percent still watching online content on computer at home While online viewing opportunities are expanding at the pace of new connected devices--which, themselves, are exploding on the consumer electronics scene--most home viewers do their wa...
  • February 22, 2013

    Japan: Dentsu Ad Expend up for first time in 5 years

    Advertising expenditures in Japan rose for the first time in five years, recording 3.2 per cent growth between 2011 and 2012, according to the latest figures from Dentsu.  ...

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