The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform...

Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according toGartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app...

The global pay-TV market added nearly 47 million subscribers in 2012 reaching a total of 864 million subscribers. “The growth in satellite, cable, and IPTV markets was strong, although digital terrestrial TV growth was flat in 2012. ABI Research expects...

NEW YORK: Revenues from mobile payments and advertising will enjoy rapid growth in North America over the years ahead, two new studies have indicated.Market research firm Gartner suggested that the region will raise its adspend on the channel from $3...

The Broadcast Audience Research Council (BARC) on Thursday called for information on state-of-the art television audience measurement from players across the globe, in a first step towards creating India's own architecture for computing television...

The global advertising market had a healthy third quarter in 2012, with spending up 4.3 percent to $139 billion, according to Nielsen’s quarterly Global AdView Pulse report.   A surge in advertising investments pushed the growth in the Middle East an...

Television industry will roll out the next generation of high definition TV with sports broadcasters among the first to invest in 4K; Mobile advertising will get split into two categories representing two technologically similar but behaviourally disti...

If a viewer watches a TV show on a tablet, should that be reflected in its Nielsen rating? ...

Despite a fragile global economy, global ad spend is expected to increase 4% this year and 5.5% in 2014, ahead of the 3.9% estimate for 2012, according to Warc’s Consensus Ad Forecast. ...

The BBC’s international television news channel BBC World News is set to unveil a brand new look next week as it re-launches from new studios in central London. ...