Latest News

  • May 31, 2013

    India:HC notice on promoting liquor brands during IPL

    The Delhi High Court has issued notice to the central government, the Indian cricket board and Sony entertainment channel on a petition alleging that the IPL platform was being used for "promoting liquor brands" and the same was blatantly aired by the TV...
  • May 29, 2013

    When Will There Be One Metric for All Screens? Get used to low accuracy

    The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you talk to, high-tech means low accuracy. ...
  • May 29, 2013

    Comedy Central enters Malaysia and Philippines

    MTV-owner Viacom has expanded the footprint of its new Comedy Central Asia brand, striking distribution deals in Malaysia and the Philippines. ...
  • May 29, 2013

    Agencies partner in APAC

    An increasing number of brand owners in the Asia-Pacific region, including Volkswagen and Jim Beam, are moving away from relationships with single network agencies to embrace cross-agency partnerships and joint ventures.Australian industry figures said...
  • May 27, 2013

    Multiscreen viewing hits 62%

    Mobile web users now spend more time per day consuming media on their mobile device than on TV, with 62% engaging with a second screen while watching TV, according to a new study by mobile ad network InMobi.  ...
  • May 27, 2013

    Vietnam's "Decision 20"

     Popular Vietnamese cable television provider VTV CAB has stopped providing foreign channels, including CNN and BBC, after a new media law that requires editing of programmes before broadcast came into effect on Wednesday last week. ...
  • May 27, 2013

    Twitter launches TV ad targeting system

    Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads. ...
  • May 27, 2013

    FIC Expands Presence in Thailand

    A week after sealing a wide-ranging carriage pact with Thai cable operator CTH, FOX International Channels (FIC) has announced an agreement, encompassing more than 20 channels, with GMM Grammy for its new Z Pay TV platform.   The new pact kicks off w...
  • May 27, 2013

    Twitter Deepens Ties to TV With Media Deals, Ad Targeting

    Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers. ...
  • May 27, 2013

    Viacom study reveals how social media impact TV consumption

    Social media act as a multiplier for TV consumption amongst TV viewers. That's one of the findings of a multi-country study conducted by the Us-hqed Viacom and its Viacom International Media Networks (VIMN) division. Titled "When Networks Network: TV Gets...

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