In India, Nielsen / WPP joint venture TAM Media Research has set up a ‘vigilance desk’, headed by a former senior policeman, and a ‘transparency panel’ of regulation experts, aiming to guarantee the impartiality of its methods and ratings.The...

New Delhi Television (NDTV) ain’t giving up on its law suit against global advertising powerhouse WPP and research agency Nielsen on account of the TV ratings service they run in India under TAM Media Research. Last week, the newscaster filed fresh...

ADDITIONAL pay-television channels monitored by Nielsen Malaysia over the past 12 months helped to boost the total advertising expenditure (adex) in the first four months of 2013. ...

Media agency Zenith Optimedia is to part ways with long-serving regional CEO Phil Talbot. ...

Nearly one-quarter (23%) of the population in Great Britain have access to four screens at home (TV, computer, smartphone and tablet), versus just 11% six months ago, according to Kantar Media. ...

Volkswagen Malaysia today announced that it is the “Official Car” of AXN’s latest production, The Apprentice Asia, premiering this May!   The Apprentice Asia’s quest to identify the best talent aligns with Volkswagen’s core focus on its human...

Media bosses want Nielsen to measure their online audiences sooner rather than later: That was the thrust of a round-up of recent media executive comments made to investors from Bloomberg. ...

TV viewers, Variety reported. ...

Marketers in the Asia-Pacific region are not doing enough to engage with consumers who are increasingly well connected via a multiplicity of devices and who are looking for compelling content, according to leading industry figures."Content is the 'social...

This week, advertisers will sit down with the broadcast TV networks and hash out their "upfront" ad buying deals for the year. ...