On Wednesday, many of India's television channels were forced to go advertisement-free, thanks to disagreement between broadcasters and advertising agencies over how advertisements were billed. Like scam advertisements, the dispute over net payment...

The much-awaited TV rating system from the Broadcast Audience Research Council (BARC) is set to see light of day early next year. As shared by Uday Varma, Secretary, Ministry of Information and Broadcasting, “I think there is considerable progress on...

The recent notification of the Telecom Regulatory Authority of India limiting the broadcast of advertisements on television channels to 12 minutes per clock hour is interesting on many counts. Never an avid viewer of TV shows, my desperate attempts to...

The Indian Broadcasting Foundation (IBF), association of the broadcasters, is hopeful that the industry will reach to a compromise with the Telecom Regulatory Authority of India (Trai), the sector regulator, on the issue of standardised ad duration for...

ouTube is taking a novel approach to winning TV ad dollars during this year's Upfront season: lowering prices. ...

Even though online video has been a success story for the last two years or more, advertisers’ failure to interpret visual online content is alienating consumers, new research from WeSEE has revealed. ...

May 02--Almost 80% of advertisements across television channels were dropped on Wednesday because of a dispute between broadcasters and media buying agencies over billing, which may cost the industry some Rs.40 crore a day. "The drop in advertising is ...

May 02--Almost 80% of advertisements across television channels were dropped on Wednesday because of a dispute between broadcasters and media buying agencies over billing, which may cost the industry some Rs.40 crore a day. "The drop in advertising is ...

Pay TV penetration has reached saturation point in the US and Canada and pay TV revenues will fall by over US$5 billion (€3.8 billion) in North America between 2012 and 2018, according to new research. ...

now TV has secured carriage on the StarHub platform in Singapore, building on its recently announced distribution plans in Malaysia, Thailand and the U.S.   The deal brings StarHub customers Chinese-language programming from now TV on Demand, which fea...