Stephen Li, chief executive officer for the Asia–Pacific region for MEC, the media agency from the WPP Group, speaks in an interview about some of the key challenges facing the agency in India, including an impending government decision to restrict...

A notification issued on 27 February 2009 on surrogate advertising has still not been operationalised as the government has failed to work out a mechanism for differentiating between surrogate ads and genuine brand extensions of tobacco and alcohol...

AXN has rolled out The Apprentice Asia which premieres on 22 May with AirAsia's Tony Fernandes as the face of the show. ...

YouTube, the online video site, is launching 50 pay channels in association with 30 content partners, with prices starting from 99 cents a month, in a move that has implications for advertisers, agencies and TV networks.Viewers will be able to choose...

Price competition and the prevalence of free DTT in many markets will result in slower growth in pay-TV revenues over the next five years, according to a new report, as compared with the period from 2007 to 2012.   Informa Telecoms & Media's new Globa...

For many years the focus of TV advertising has been around achieving a tangible media objective against a very broad demographic. Today, however, the game has changed. ...

Market speculation has been building for months that News Limited has been flirting with the idea of forming a super advertising sales group, combining its pay TV, newspaper, magazine and online assets. ...

Global shipments of tablets rose 142% year on year in the first quarter of 2013, while those of PCs were down 14% in the same period, as consumers increasingly choose the portable option, new data has revealed.Statistics from IDC, the research company,...

World leading financial company, IG, taps in to the power of AXN’s original production, The Apprentice Asia Increasing brand awareness in the important APAC region IG’s episode airs on AXN on 19 June in East Asia/ Philippines; 21 June in Taiwan an...

The Broadcast Audience Research Council (BARC) has appointed Partho Dasgupta as its first chief executive officer. ...