Television accounted for 62.8 percent of the total global ad dollars taken in for 2012, according to Nielsen’s quarterly Global AdView Pulse report.   The $350 billion in global TV spending for the year was up 4.3 percent from 2011. A strong secon...

8 global agencies in race to draw blueprint for BARC's TV audience measurement system. 38 global agencies in race to draw blueprint for BARC's TV audience measurement system The long wait for another television ratings measurement (TRP) system will end ...

The marketing outlook continues to improve around the world, with net budgets rising in April for the fourth month in a row, according to Warc's latest Global Marketing Index.The headline Global Marketing Index (GMI) reading, which combines trends...

This isn’t a particularly surprising revelation but it’s significant nonetheless: Mobile advertising is growing at an astonishing rate, underscoring a greater paradigm shift in internet usage from desktop to hand-held. ...

The Interactive Advertising Bureau says digital advertising revenues rose to $36.6 billion in 2012 and are second only to broadcast television’s ad revenue, according to itsInternet Advertising Revenue Report.Representing a 15% rise over 2011’s full...

In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues of establishing an accreditation mechanism for the rating agency and methodology of audience measurement....

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2% year-on-year to $557 billion, according to Nielsen's quarterly Global AdView Pulse report. ...

Twitter is reportedly close to signing deals with TV networks in a bid to bring more TV content and clips to the site. ...

Cartoon Network is scheduled to air a special presentation of The Bully Effect, a CNN original documentary produced in partnership with the kids' channel as part of its Stop Bullying: Speak Up campaign.   The Bully Effect focuses on the life of a 14-...

Global marketing budgets are on the rise again, with Asia-Pacific posting a strong, but steady, increase for the third consecutive month. ...