Nielsen is piloting a new solution, ‘Nielsen Digital Program Ratings’, designed to measure audiences who view TV content online.Like Nielsen Online Campaign Ratings (OCR) which delivers TV-comparable overnight metrics for online ad campaigns,...

Global advertising expenditure will increase by 3.9% this year to reach $518bn overall, with emerging markets growing over four times faster than their more mature counterparts, according to a forecast.ZenithOptimedia, the media services network, said...

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia. Though the figure has been adjusted down from the 4.1 per cent rise predicted in December, this is mainly b...

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia. Though the figure has been adjusted down from the 4.1 per cent rise predicted in December, this is mainly b...

Global ad spend reached $350 billion in 2012 - representing a 4.3% year-on-year increase - with TV accounting for almost two thirds of the overall revenue. According to Nielsen's quarterly Global AdView Pulse report, TV accounted for 62.8% of global ...

With more than two decades of media experience, Monica Tata has become HBO India's new managing director, effective immediately.   As managing director, Tata will work out of Mumbai under Jonathan Spink, the CEO of HBO Asia. She will be charged with in...

The linear TV channel model is “ripe for replacement” with the evolution to internet TV already happening, according to Netflix in a letter to investors published yesterday. ...

The Government has taken up with the Telecom Regulatory Authority of India (TRAI) the opposition by television channels to the Advertisement Regulation who say they are ‘facing difficult business environment due to low revenue accrual’. ...

Fashion One and Cable Thai Holding have jointly announced the launch of the fashion channel, saying it will hit an audience of 3.5 million households. ...

Celestial Tiger Entertainment has announced three additional deals to promote its Celestial Classic Movies across Asia, including Hong Kong. ...