Nielsen said Tuesday that it will include homes that can only receive video programming through a broadband Internet connection in its 2014 estimate of the U.S. TV household universe, which will expand by 1.2 percent to 115.6 million. ...

Sponsorship includes extended ‘Human to Hero’ and launch of daily photo series ‘Defining Moments’ ...

FOX International Channels (FIC) has landed the exclusive pay-TV rights in Hong Kong and Southeast Asia for the new blockbuster Iron Man 3, which recently opened in the U.S. to a reported $175.3 million at the box office.   The film will join FOX Mov...

The latest Magna Global US Advertising Forecast is predicting that core media owners’ advertising revenues are expected to grow through 2013, but only by a modest 0.4%. ...

First quarter brought somewhat disappointing results for the U.S. ad economy, with minimal growth in spending as a number of large advertisers held back because of concerns about the country’s economic recovery. ...

TV channels resumed airing advertisements on Friday morning after advertising agencies agreed to shift to a net billing system from May 1. Late last night, members of the Advertising Agencies Association of India (AAAI) andIndian Broadcasting Foundation...

2012 closed out on a positive note for the ad industry and for TV ads in particular: globally, ad spend increased 3.2% year-over-year to $557 billion, according to Nielsen's quarterly Global AdView Pulse report. A strong third quarter, which saw growth...

Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings (NDPR) that will measure audiences for TV content viewed online. ...

 Asia Pacific nations make up seven of the ten most confident countries globally  Indonesia is now the most optimistic nation globally followed by India, Philippines and  Significant confidence gains registered in Hong Kong, Japan, Korea and Ta...