There will be 130 million digital pay-TV homes in India by 2020, according to new research from Media Partners Asia (MPA), reflecting about 60 percent of all TV homes in the country, up from 28 percent last year.   The report, India Pay-TV & Broadban...

As the Asia Pacific Pay-TV Operators Summit kicked off in Bali, Indonesia, Media Partners Asia (MPA) released a new report indicating that the number of subscribers in the region will hit 696 million by 2020, reflecting a penetration of 68 percent.   ...

Nielsen says total spending on monitored media grew to RM2.7bil   Advertisers spent 20% more on media in the first quarter of this year compared with the same period in 2012. According to market research firm Nielsen Malaysia, total spending on moni...

The number of 3D TV homes will rocket from 13.5 million at the end of last year to over 100 million by 2017, according to DTVE publisher Informa Telecoms & Media. ...

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.  ...

Marketers in Asia Pacific are optimistic about the coming year and plan to make measuring effectiveness a priority, a survey has revealed.The Ipsos/Campaign Asia-Pacific Marketer's Outlook 2013 was based on a poll of 372 executives in the Asia Pacific...

For the advertising industry, 2012 closed on a positive note with ad spends increasing 3.2 per cent globally year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report.   A strong third quarter, which saw growth of 4....

The Interactive Advertising Bureau says digital advertising revenues rose to $36.6 billion in 2012 and are second only to broadcast television’s ad revenue, according to itsInternet Advertising Revenue Report.Representing a 15% rise over 2011’s full...

In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues of establishing an accreditation mechanism for the rating agency and methodology of audience measurement....